“The innovation the industry talks about so much is bullshit,” he said. “Anybody can innovate. Don’t do this big ‘think different’… screw that. It’s meaningless. Ninety-nine per cent of it is get the work done.”
It’s basically more like “innovation is 99% execution”, he’s not debating innovation away.
Edit: Also interesting that he picked ‘think different’ as an example, because it’s quite well known that he owns, uses and likes Macs for several reasons, mainly execution.
The tech industry fails to innovate because it is so smug.
Innovation is usually preceded by hardship, necessity, or vision, none of which tech has. Until tech collectively adopts an unsexy culture of engineering, I don’t see this happening.
The title rephrases what he says in a bad way.
It’s basically more like “innovation is 99% execution”, he’s not debating innovation away.
Edit: Also interesting that he picked ‘think different’ as an example, because it’s quite well known that he owns, uses and likes Macs for several reasons, mainly execution.
The tech industry fails to innovate because it is so smug.
Innovation is usually preceded by hardship, necessity, or vision, none of which tech has. Until tech collectively adopts an unsexy culture of engineering, I don’t see this happening.