1. 0

  2. 23

    The cameras in your phones and laptop could potentially record how your facial expressions are changing based on what kind of ad you are seeing. So if you are a vegan and you cringe on seeing ads showing a bucket of KFC chicken wings, that subtle expression could become a signal for KFC to not show you this ad copy.

    Problem: advertisers are showing me ads I don’t like.

    Solution 1: give me tools to block those.

    Solution 2: give advertisers the ability to turn on my camera, watch my facial expressions (or whatever else they happen to be able to see at that moment), analyze my emotional state, store my personal info in their databases for whatever purposes they like, and have their algorithms decide how best to manipulate me next time.

    One of these solutions makes sense, and the other is a nightmare of corporate predation.

    1. 7
      1. Ban mass advertising.

      Wouldn’t it be much cooler if one could just browse available services and goods in a centralized digital store? I mean, most stuff is actually just an overhead, so why even bother advertising it? Advertising for a different (and presumably better) diaper model might do some good to the advertiser, but advertising for a legislative action on diaper regulation with the intention of improving the sustainability of their production will have much larger positive effect if we want to reach some major goals. And there are much less regulators than buyers.

      1. 4

        I think the ad industry could give us an option to click on an ad and mark it as something I don’t like, I’m not interested it, etc. They’d get instant feedback from users which could help them improve their services. Currently, the state of affairs is that:

        1. Internet ads severely degrade user experience. People use ad blockers to make the web usable.
        2. Ad companies don’t even try to get feedback. They come up with shit like this or beg you to turn your ad block off (e.g. Forbes, this is completely laughable).

        It seems the ad industry lives in a bubble where they don’t even try to get user feedback.

        1. 5

          I think the ad industry could give us an option to click on an ad and mark it as something I don’t like, I’m not interested it, etc.

          This is common for social media ads, at least. Both Twitter and Facebook let you dismiss an ad, and ask you why you dismissed it (uninterested, seen it too much, offended, don’t like this company, etc.). Haven’t seen it anywhere else though.

          1. 3

            This serves the purpose of strengthening their profile on you.

            Ads should be about letting consumers know what’s on the market. Maybe in a way that’s fun enough to see, instead of resembling obituaries, but not user experiences built on espionage.

            1. 2

              Thanks! It funny I didn’t know that because I use an ad block. :-)

        2. 7

          Could we maybe see some other posts by this user?

          1. 5

            As usual users with behaviour like this are promoting their company: in this case https://www.paralleldots.com/

            1. 2

              Bingo. Which, given the utter lack of participation in any other way, is pretty tacky.

          2. 6

            This is so fucking creepy

            1. 2

              So many things to quote about this article.

              The custimmers not aware of these kinds of mechanisms would probably enjoy having greater ad. Emotionnal support through commercial advertizing.

              But this is explicitely not anout helping the user or custommers:

              Emotion are the slave of your thoughts, and you are the slave of your emotions.

              Enslaving people?

              The positive emotions that these campaigns evoke lead to the association of the brand with those emotions and boost the brand’s image.

              All about money. Once again.

              At least, they do not pretend to be caring about mankind or some other hypocryte message.