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    Privacy is a simple and universal right, why just after GDPR, companies start to express their “strong commitment” with it, considering there have been issues to be addressed since the dawn of the digital age?

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      Probably because not everyone else has shared your perspective until recently, probably.

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        And you still have to trust Microsoft and whoever. IANAL but AFAICT they can still mess about with your data internally.

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          Yes this statement is not legally binding, of course. I think what we’re seeing is more than MSFT is losing and it’s trying to win customers through non-technical means. Everyone knows Google’s business model is using your data and keeping up with that is very hard technically.

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        It’s dangerous to adhere to privacy when your competition doesn’t have to. Selling out your users can end up making some nice additional cash.

        With the GDPR there is a certain amount of advertising value that comes from it plus your competitors will have to adhere too.