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    I share the lament but, to save some a click, this article offers no solution.

    My view is that SEO was inevitable, like any minmaxing strategy for a gamed system. It will continue to be a thing for as long as there are proprietary, closed algorithms for determining relevance, and the game of cat and also cat will continue as long as the ranking of anything exists.

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      It will continue to be a thing for as long as there are proprietary, closed algorithms for determining relevance

      yes, because making the ranking algorithm open source will definitely eliminate people trying to game it.

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        Sorry, an end state of “elimination” is not what I meant to imply. Rather, an open definition would enable a wider contribution to the mitigation of undesirable tactics and eliminate the mysticism of SEO.

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      We have SEO because people make money by people visiting websites, and that happens mostly through search engines. Until web commerce is dead or when people stop using search engines, SEO will not dry up. Of course its wet where there is water!

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        There are also plenty of “SEO” example from before the internet, for example “Acme” being a popular company name as that meant you were higher up in the telephone book’s alphabetic listing.

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          AAA

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            This is why Bezos liked the name “Amazon”

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          Pro tip: add site:reddit.com to your searches

          Search results for anything not programming related have been just absolutely destroyed by SEO, while Reddit is still mostly normal people writing their own opinions and has very broad coverage.

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            Its true. More recently, I’ve found adding site:ycombinator or site:reddit.com to get far better results (even for regular searches).

            Here’s a basic example: “What’s the best CI/CD platform”

            Google gave me a ton of trash results while HN had some good threads on it.