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    I agree with what he is saying about product management and how it is a shift in mindset. What he doesn’t say, but what I believe, is that everyone in a software organization should have some of the “why not how” mindset and think of the benefit to customers.

    This will help the organization by keeping micro decisions on track. It will help the individual by connecting them with the big picture, making them more relevant and valuable to the organization, and in the end, not making the wrong software.