The debate over the reasons for digital design homogeneity in the last few years goes something like this… Some claim that techniques, like responsive design, are the cause. Others blame trends like “flat design” for painting the web all beige.
But I say horse pocky.
The problem isn’t a design trend or construction technique. I think it’s more systemic than that.
It looks like not only design is affected by the same phenomenon. How many Bitcoin-like currencies, Mc-Donald-like restaurants, Agile-based companies, walmart-like supermarket, roundup-backed maize, soy and wheat monocrop while lupin seeds also exist…
Are we blinded by the fear to fail by doing something specific to us? We do not get the same feeling of success the pioneers had, we get the feeling of applying their recipe correctly.
Thanks for that article!