“A BMW comes with a curated set of features, like German engineering and leather seats”
The author is using quite a curious definition of ‘curation’ here.
Well said. It seems that perhaps “german engineering” shouldn’t be seen as a curated feature, but from the brand’s point-of-view, I believe “german engineering” is touted as one of the reasons a BMW is great. Not too different from “apple has the best industrial design”.