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    “A BMW comes with a curated set of features, like German engineering and leather seats”

    The author is using quite a curious definition of ‘curation’ here.

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      Well said. It seems that perhaps “german engineering” shouldn’t be seen as a curated feature, but from the brand’s point-of-view, I believe “german engineering” is touted as one of the reasons a BMW is great. Not too different from “apple has the best industrial design”.