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      That’s one heck of a URL.

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        Looks like they have the default jekyll url format turned on which puts categories in the url.

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      Dev-vertising? What’s the name for this sort of thing? :-\

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        haha yeah. I guess it’s kind of advertising sinklog.com, which is just a free utility that uses the methods in the blog post. I mostly just thought that it was somewhat novel and folks might be interested in how it’s built.

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        The catch-all is “content marketing”, offer your potential audience something useful or interesting so they’ll see your name, think well of you, and maybe eventually buy whatever you’re offering. The term covers both businesses posting to attract users/employees and employees writing personal blogs to build their own reputations.