So much for the long shot that Sinofsky would return.
Interesting choice. Young (46) and a lifer (22 years). He’s seen what MS is good at, and hopefully what they’re bad at. I think it’s safer than bringing in an outsider just to shake things up, but there’s the danger of tunnel vision. All his experience in management is MS style.
Sinofsky is also a lifer, and possibly too recently dismissed, but bringing back somebody like Ray Ozzie would have worked. He knows the business, but has also seen life outside MS. He’s also not already tangled up in the politics of today.
I personally find the image they use of him very interesting. His outfit and the overall composition of the shot seem to be gearing him as being younger and hipper than their previous leader.