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    The Near Impossibility of Measuring Returns to Advertising ☶ pdf science papers.ssrn.com
    kb avatar via kb 4 years ago | cached | 1 comment

Authors are economists at Google and Microsoft.

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    cgaebel avatar cgaebel 4 years ago | link

    Surprisingly great paper for something out of a social sciences journal!

    I hope this helps curtail the ridiculous amounts of money being spent on advertising these days.