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    Some people even call marketing emails “spam”, even though they signed up voluntarily to receive those marketing emails.

    I never sign up for them voluntarily; they’re sneaked in when I sign up for a service, but that’s not exactly the same.

    As to the more general point: not all marketing is the same. I got zero problems with “hey, here’s a thing you might not know about”, but personally I’d call that promotion rather than marketing.

    Marketing for me is associated with obnoxious and manipulative “BUY ME BUY ME BUY ME”. I really don’t need marketing for Coca Cola or McDonalds. I know it exists. It’s just annoying and obnoxious.

    The manipulative “look at these people enjoying life because they’re drinking Fanta” or “all the women will want to fuck you if you just spray some Axe deodorant” is even worse. It’s just abusing human psychology.

    I think marketing aimed at children is downright evil. Full stop. No nuance from me here.

    I do agree with the general gist of your article though, especially considering I’m in the “have an idea, want to bring it to market myself” phase. I do think you’re dismissing people’s dislike of marketing too casually.

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      I agree with the lede, but the article takes a surprising turn into conflating business with marketing, and then tries to redefine spam.

      There’s so much more that could be said about developers and business. Like the distinction between creating value and capturing value. Open-source devs are great at the first one, and aren’t even aware of the second one until someone else, biz-minded, slaps a logo and a credit card form on their free project.

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        This is conflating a few things.

        First of all, I would argue that you can’t do engineering without understanding your company’s business. A software engineer has to balance lots of different factors when building a system, but the one factor that cannot be compromised is the amount of time and/or money that your organization can afford to spend on a given system in order to be sustainable. I agree this understanding is important, but it has very little to do with marketing.

        Secondly, there is a kind of marketing which is just finding a way to inform potential customers about your product and explaining how it could help them. I think you’d be hard-pressed to find anyone who thinks this is evil. Then there is a whole other class of activity also called marketing which is varying degrees of manipulative, dishonest, and ineffectual make-work (see: most of the ad-tech industry). I think you’d be hard-pressed to argue that these activities aren’t evil without resorting to nihilism.

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          This is quick and I mostly agree. Some of the best work I’ve done in my career has been hand-in-hand with the marketing teams. Its valuable to understand their goal and for them to understand the technical limitations of achieving that goal. Plus having experience in the big-name marketing tools (HubSpot, Mail Chimp, Google Tag Manager, etc) makes you a lot more attractive to potential employers (or so I’ve found). I find it means more when you know the “why” behind the code you’re writing.

          If the business side of things isn’t your thing at least learn how to speak their language.

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            Sorry, pal-o. Anything you don’t want is spam. And 99% of marketing is both evil and bullshit.