I’ve always been weirded out by the value prop of hiring SEO experts.
Gaming Google search rankings by pretending to be authoritative on a topic feels wrong. If you have money to spend on hiring a SEO expert, why not spend it on becoming authoritative instead.
Gaming Google search rankings by pretending to be authoritative on a topic feels wrong.
Why? Suppose you discovered that HR departments had set up keyword filters so that “AngularJS” was accepted, but “Angular.js” was rejected. Would it “feel wrong” to adjust your resume to get through their filters?
If you have money to spend on hiring a SEO expert, why not spend it on becoming authoritative instead.
You might already be authoritative, but Google isn’t recognizing it because you haven’t performed the appropriate incantations and sacrifices. There is also the possibility that good quality content just doesn’t exist for a particular set of searches. You can use SEO to determine which searches those are, and then produce good content for them.
If you have money to spend you can do whatever you want, period. SEO is important though. How traffic is making its way to your site – via google/panda or whatever – will have a big impact on your business. I just feel like this is the kind of thing you just learn through experience, and not necessarily through study of any kind. And like the author of that article pointed out, you ultimately can’t really know, the best you can do is live on quasi-magical superstitious principles.
I’ve always been weirded out by the value prop of hiring SEO experts.
Gaming Google search rankings by pretending to be authoritative on a topic feels wrong. If you have money to spend on hiring a SEO expert, why not spend it on becoming authoritative instead.
Why? Suppose you discovered that HR departments had set up keyword filters so that “AngularJS” was accepted, but “Angular.js” was rejected. Would it “feel wrong” to adjust your resume to get through their filters?
You might already be authoritative, but Google isn’t recognizing it because you haven’t performed the appropriate incantations and sacrifices. There is also the possibility that good quality content just doesn’t exist for a particular set of searches. You can use SEO to determine which searches those are, and then produce good content for them.
If you have money to spend you can do whatever you want, period. SEO is important though. How traffic is making its way to your site – via google/panda or whatever – will have a big impact on your business. I just feel like this is the kind of thing you just learn through experience, and not necessarily through study of any kind. And like the author of that article pointed out, you ultimately can’t really know, the best you can do is live on quasi-magical superstitious principles.