At first I liked the article, the writer’s voice flowed well and the discourse was one I enjoyed: people learning more things helps make them better builders! A message for all to love, but then came the ideological switch. Basing the message in corporate practices, the author and his collective “we” roll around in orgiastic exultation and sling mud at others’ ways of doing things.
Nice tools I hadn’t seen before, but I could’ve done without the hubris.
Funny. Nearly ten years ago I wrote a similar article in german. I argued that pixel-perfect is also more costly for customers. It only makes sense for agencies to boost the business volume.