I think he lost me when he said said Apple sells nothing. Actually, everything he said is sweeping generalization, but delivered with the certainty of absolute truth.
The only mention of Apple in the article is:
Apple and Google are passing oil companies by far.
However, he wrote that “Facebook has no product”, which is untrue considering they sell billions of eyeballs on a very attractive platform. Anyway, this interview seems a little bit provocative, which makes it – I think – mostly noise: no proposition, just criticism and “let it burn” comments on society in general.
I do hope that Sunde has more to offer than this, considering he has many followers. :)