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    Bigger locks keep smaller secrets. Don’t give away all your knowledge. It’s OK to keep some voodoo up your sleeve. It’s even better to mention offhand that you’re leaving out some “details”.

    More seek a charlatan at his office than a doctor at his home. Make a presence for yourself. Make a website explaining what you do. People aren’t going to find you by telepathy.

    This sort of stuff is the reason there is so much avarice and goddamn noise from novices and self-promoters. It’s a winning strategy, sure, but it tends to hurt everyone a bit.