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    “Ubuntu and Canonical don’t provide those services, but instead provide integration points for any of them (including Apple and Google if they wanted) to work inside an Ubuntu Phone. This means as a user you can use the services you want on your device”

    That logic is flawed: as a user you can only use the services that have been made available for your device, which will not include most commercial apps that won’t bother with Ubuntu Phone because has no market-share. This is what doomed Windows Phone, despite Microsoft trying to pay developers to write apps for it.