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    I’m the author, nice to see this here! Happy to answer any questions. :)

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      I don’t recommend using HTML emails for newsletters as engagement goes way up if they don’t look like a newsletter.

      Definitely understand this one.

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        Anyone remember NTK?

        And Crypto-Gram is still going.

        I think there’s a lot to be said for plain text, although sending plainish HTML as an alternative format. Designing an HTML email to look like an HTML web page is a turn-off. Rather than maintain two separate templates, you could either write your plain text in Markdown (etc) or write a fairly minimal HTML template and convert it back …