“If I have an easier time I’ll build something better for my users”. At face value that sounds appealing, but I think it misses a lot of important points.

I love this point, and it was also made well by “Simplicity Matters” talk by Rich Hickey : https://www.youtube.com/watch?v=rI8tNMsozo0

I like that this author includes the following point:

“Users have needs, too, though. Here are a few of them that come to mind:

• Sites and apps should load quickly.
• They should have smooth interactions.
• They shouldn’t slow down my phone."