As far as I can tell, this is pretty much “The New Games Journalism” as originally conceived by Kieron Gillen. While looking for the above I found a follow-on by another author that’s perhaps easier to read for having a few years' perspective to frame the concept.
Personally I have always enjoyed these sorts of stories from gaming so I’m happy to see it revived and explored with a higher profile. (I also love all those tales of EVE Online battles and chicanery, that old Pimps and Dragons article about Ultima Online, neither of which I enjoy playing, and whatever others.) But these first-person stories of people engaging with a game and its other players are always fascinating to me in some specific and unique way.