It’s not in the article, but the emerging term for this style seems to be “chromatic fonts”. I think it’s interesting that the ubiquity of cheap color displays is making a rare design into a cheap tool.
Thank you — I was wondering if/how the colouring was being included in the font.
It is and it isn’t. If you click through to the font’s website, they do have both a color version and a black and white version available for download, but the color version is in OpenType-SVG format and is apparently only compatible with the newest Photoshop.
Which, to be honest, is okay with me. While the colour version of this font is striking as a design element, I wouldn’t want to see it used for body text.
Wow! Even setting aside the color version, that’s a pretty distinctive looking font. Doesn’t really look like any other font I’m familiar with. It does recall the 70s—although not in a fashion that screams “protest” to me. It will be interesting to see if this gets used much for protesting. We don’t really have a “protest font” today, but fonts are kind of faddish, maybe it will take off and own that niche? It’s definitely too complex for copy, but it’s eye-catching and weird without being completely unreadable. Might wind up used in marketing more. It’ll be interesting to see. I’m curious to hear commentary from people who actually know about typography rather than armchair types like me.