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related: http://www.oculusvr.com/blog/oculus-joins-facebook/

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    The thought of facebook ads subtly appearing in an immersive VR experience is rather unsettling.

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      I highly doubt that Facebook’s acquisition goal is solely another way to deliver when it’s been made clear by most involved that the opportunity with VR goes far beyond merely games, or social applications.

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        Except Zuck said so, to Time Magazine.

        Facebook does not yet have a business model for Oculus, but revenues won’t center around selling Oculus Rift headsets. Zuckerberg said he could envision people visiting virtual worlds where they can buy goods and are served advertisements.

        http://time.com/37842/facebook-oculus-rift/

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      does facebook have any kind of research dept? i guess they do language research (the php compiler and related work). do they do anything else? how typical is their research spend for their size?