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    I’m really happy to hear the Advisory Committe for AMP has some sanity on it. I’m not in the business but as a user I get really annoyed when I find myself inadvertently on an AMP page. Just let me go to the damn website!

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      If I understand correctly, AMP is needed to get higher on the search results page. The question is, why is so important to get higher on the search results page. If a company/individual is confident in the product that is being produced/sold why it is important where it appears on google search page?

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        The best place to hide a dead body is page 2 of Google search results.

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          The general user perception is that the higher results are more relevant and of higher quality. It doesn’t matter if #5 turns out to be objectively better than #1, if the user’s only metric at the time of comparison is where they are on the results page, they’ll go with #1.

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            this is becoming less and less true. nowadays the first page of results is often full of fake sites which focus on SEO, and the more useful results are often burred on the second page.

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              Well, that just means it’s even more important that the quality results place higher.

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                on the other hand maybe it’s best if consumers learn that google search is not as useful as it once was

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                  on the other hand maybe it’s best if consumers learn that google search is not as useful as it once was

                  This isn’t the consequence. Users perceive that the internet is not as useful as it once was. People will consume whatever’s on top, even if it’s useless nonsense, and won’t even realize the stuff on page two exists.

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                    Have you got any good suggestions for how to get information from the Internet, on a topic that you’re not familiar enough with to know which website to consult, other than a search engine like Google, Bing, or DuckDuckGo? (all of which are vulnerable to similar SEO tactics)

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                      In this situation, I search for online communities, typically the relevant subreddits. In the subreddit presentation text, there are suggested resources/websites or a pinned post often titled “Where do I start?” or something similar.

                      Of course, this is the optimistic path. In reality, you have to rely somehow on search engines.

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                        Reddit isn’t any more resilient to fake social proof than Google is.

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                      i’m sure different users react in different ways. users who identify google with “the internet” will of course perceive it as the internet being less useful, and indeed it will be less useful for them.

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                      I agree, but I don’t think deliberately letting users get burned by bad/hostile results is the right way to go about it.

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                I was chatting with someone on the AMP team and they told me that AMP gets you into the news carousel, but it does not get factored into search rankings beyond the degree to which it helps your page speed. I was interested to hear it because I had the same understanding as you.

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                  I don’t know what is the news carousel, since I’m using ddg. It seems to me that all this tech from google will die off fast, once its search monopoly is no more.

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                    all this tech from google will die off fast, once its search monopoly is no more.

                    Yup, and all life on Earth will die off fast, once the sun is no more.

                    There’s nobody even close to touching Google’s search monopoly. There’s no alternative that is a better product (I use DuckDuckGo too, but sometimes I have to turn to Google); even if there were we know that defeating a monopoly needs more than just a better product.

                    Your attitude in these comments of “who really cares about Google?” is so detached from reality almost makes me wonder whether you’re trolling.

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                      For sure I’m not trolling. I know many people that are not using google for search. You said it yourself: I use DuckDuckGo too, but sometimes I have to turn to Google. I’m not suggesting people will stop using google at all.

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                      …once its search monopoly is no more.

                      You sure that’ll happen anywhere in our lifetimes? It’s too ingrained in our culture that no one simply says “searching on the Internet” anymore.

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                      To news publishers the news carousel is effectively the #1 ranking. For news searches, the result page looks like a list of news articles with irrelevant crap below, so even organic high ranking moves you below “here is the news” section into the bargain bin of other links.

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                      I agree. However, I noticed that AMPed pages are generally very text-centric (journals, blogs, discussions), so they are not always products. I guess the AMP project targets this kind of text-based websites.