The Google Pixel, Google’s first-ever self-branded smartphone,
First-ever, after eight other self-branded smartphones?
This is a weird opener for an article proving that statement false.
Self-designed would be more accurate.
It’s kind of like the Steve Jobs effect. He did “Mac, iPod, and iPhone. All winners that came out of nowhere. We need flawless, product development like he had.” ;)
As another data point, when I was at RIM, we built the first touchscreen BlackBerry - the much maligned Storm - in 9 or 10 months, if I recall correctly. A normal dev cycle for a device at that time was about 12 months.
The reason for the rush on the Storm was because the iPhone was an AT&T exclusive, and Verizon was pressuring us to make an iPhone competitor for them as soon as possible.
If you’re looking for another piece of anecdata, I think either Don Melton or Nitin Ganatra mentioned in their iMore interview that the iPad mini happened in about 6 months - which they considered pretty fast.
Probably, surprised the photocopier with the iphone 6 jammed in it took that long to run.