This sounds counter-intuitive. How is building a false profile better than clicking no ad at all, or even better: ad blocking? What’s the intention, really, because baffling a web tracker means nothing to me. And why would I want ad agencies to build up a false profile of me rather than no profile at all?
Right now all that’s happened is that I’m baffled, but only because of this article.
Can my insurance rates go up if I click on lots of ads for products correlated to poor health? I know this is what happens with supermarket discount cards when people buy unhealthy food.