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    This sounds counter-intuitive. How is building a false profile better than clicking no ad at all, or even better: ad blocking? What’s the intention, really, because baffling a web tracker means nothing to me. And why would I want ad agencies to build up a false profile of me rather than no profile at all?

    Right now all that’s happened is that I’m baffled, but only because of this article.

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      Can my insurance rates go up if I click on lots of ads for products correlated to poor health? I know this is what happens with supermarket discount cards when people buy unhealthy food.