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    Like Tronc, Oath is not a pleasant word. It sounds like a creepy, cultish organization. In Oath, there’s definitely a secret handshake and a weird hat. In fact, Armstrong’s tweet encourages people to #TaketheOath.

    “Oath” is a deeply resonant word with the vast majority of the world. The company is named to appeal to its users, not the kneejerk anti-authority valley tech culture. This article is narcissistically clueless.