The real reason for the redesign, of course, is to stymie those fake Uber drivers who hustle you at New York airports, holding up a fake ‘UBER’ sign and conning you with their sheer confidence and chutzpah. The new logo is a bitch to draw and will no doubt cause such con-men to rethink their mis-use of the Uber brand. Additionally, it has such little resemblance to anything related to Uber that prospective victims will pass by blissfully unaware of the great danger they have just avoided.
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I’m pretty sure that statement was facetious.