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    As I said on twitter, my point of view is that ethical advertising looks like an oxymoron. For me advertising is deeply and fundamentally unethical.

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      Advertising has a variety of serious problems, but I think that something somewhat like advertising could be ‘fine’ - eg marqee sponsorship, which seems to be the kind of thing that the article is really driving towards.

      (That is, not actually fine, but close enough to fine within the various real world constraints we live under)