In the simplest of terms, it blocks most of the elements which causes the web to load slower on mobile, like large amounts of JavaScript, third-party tracking scripts and bloated CSS.
For all that I’ve read about AMP, I still haven’t understood why AMP is the only way to avoid bloating a page with large amounts of JavaScript and tracking scripts.
I still haven’t understood why AMP is the only way to avoid bloating a page with large amounts of JavaScript and tracking scripts.
The problem with this approach is it isn’t new, doesn’t get you conference talks and Medium posts, and it isn’t pioneered by Google. Therefore, can it really be any good?
My guess is that it’s easier to promote this in some companies, exactly because “it’s the new hot thing from Google”. Otherwise you might get “Yes, we certainly want our site faster, but we definitely need those two ad networks, seven tracking systems and all the social widgets”.
For all that I’ve read about AMP, I still haven’t understood why AMP is the only way to avoid bloating a page with large amounts of JavaScript and tracking scripts.
The problem with this approach is it isn’t new, doesn’t get you conference talks and Medium posts, and it isn’t pioneered by Google. Therefore, can it really be any good?
My guess is that it’s easier to promote this in some companies, exactly because “it’s the new hot thing from Google”. Otherwise you might get “Yes, we certainly want our site faster, but we definitely need those two ad networks, seven tracking systems and all the social widgets”.
Excellent point. I was presuming malevolence, but groupthink can also be weaponized to get people to do the right thing!