A really solid read, and I personally like this quote from the article:
As the release date loomed, DMA and Psygnosis realised that this might be a problem. Lemmings was, in Jones’ words, an ‘impossible game to describe’ and therefore a marketing nightmare. But it wasn’t complex – people just had to play it to understand the appeal. The strategy was to get as many demos out as possible, which in 1990/1991 meant a tonne of magazine covermounts.
A good reminder to all of us that are trying to demonstrate something new, that often people will need to experience it rather than simply be told about it. Especially if it is something a long way away from anything they are currently used to…
A really solid read, and I personally like this quote from the article:
A good reminder to all of us that are trying to demonstrate something new, that often people will need to experience it rather than simply be told about it. Especially if it is something a long way away from anything they are currently used to…