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    Interesting. The author walks through a number of internet based lead sources and how they worked or didn’t.

    I was surprised, however, that he didn’t talk about two things:

    • Narrowing his marketing based on his ideal customer. Oh, he mentions the need to do so once or twice, but never talks about if or how he arrived at his understanding of his ideal customer. This is something I have struggled with and would love to have read more about.

    • Reaching out to his past work network. When I was a consultant/contractor, that was the main way I found clients. I would reach out to people I had worked with in the past and ask “hey, do you know anyone looking for some help”. Because they had worked with me, they knew both my skillset and my work ethic. Reputation did a lot of the selling for me. Of course this doesn’t scale, but how much scale do you need if you are a one person company?

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      Author is here :)

      Narrowing his marketing based on his ideal customer

      I still didn’t understand who is my ideal customer. Any suggestions are welcome!

      Reaching out to his past work network

      I’m based in Russia, Moscow. My target is to find clients outside Russia, so my past work network didn’t help.

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        I don’t have a great way to find an ideal customer for ya.

        I obviously don’t know much about your work network in Russia, but if any of them work for anyone outside of Russia, it might be helpful to ping them. But I appreciate the clarification.

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      I just happened to be listening to Ride of the Valkeries as I was reading. First off, +1 to you ilyap. You did your best and honestly you probably did better than most.

      But man, reading the experience makes my stomach ick. I’m glad you’ve chosen to come to the contractor side. It’s cozy here.

      When I read “George told me to improve my Big O and graph theory skills” I just died. At least the way you present yourself, I’m pretty damn sure you’d be able to do any graph theory related problem if need be. Choosing 2048 though as the graph theory problem is just … what. Like what?… I don’t understand. Is this an interview process for a day to day software engineer or someone who sees in theories and structures?

      Google really is looking for certain individuals - and it doesn’t stop at “breathes code”.

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        The process is optimised to find people who are compliant. Willingness to learn difficult trivia or questionable use, and jump through pointless hoops, is ideal for that purpose.

        The last thing management wants is labor that talks back - look at how they come down on staff who attempt to unionise.

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          Yeah I didn’t want to say it, but you pretty much took the words outta my mouth. :)

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            I feel like that filter will result in strong bias against candidates that are normally seen as very attractive - those that are working hard at their current position but looking for a change.

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              Google makes money regardless of whether their staff are amazing - the income is derived from tech that’s already been written.

              In that context, a competent but disobedient candidate who does what they think is right would be a truly dangerous hire. They might make it harder to run the core profit-making enterprise.

              Much safer to filter for moderate competence and high obedience.

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            Thank you!