This is how Pakyow used to do it as well. But it’s fragile as almost anytime the markup changes the backend has to be changed as well. Manipulating the view as data rather than markup via selectors avoids this entirely.

This is something I see people are starting to understand (from the keywhiz post):

A microservice architecture rapidly increases the number of secrets. Without a centralized system, secret files can be misplaced, copied, and/or forgotten over time